Vox established a unique voice and visual format around US politics and policy in the first couple of years, and since then we’ve intentionally pushed our scope and abilities to cover international stories. It’s been energizing for me to see our coverage, and our global viewership, expand over the years. Mona Lalwani, Editorial Director: Our team has grown consistently, in both size and ability, and our channel reflects that growth. We hired people who seemed flexible and eager to learn, and from the very start, everyone who joined the team has shaped what a “Vox video” is, whether through their unique interests or their unique skills. We were just trying to figure out what a good internet video looked like. Joss Fong, Senior Producer: In those early days, I truly never imagined that we’d have such a big, impressive team. I’m almost constantly in awe of what my teammates make, and it’s their opinions I’m most nervous to hear when I’ve made something new - as the team grew, our standards grew higher, too. There was, and still is, just a really special culture of collaboration and good-spirited competition on the team. We, instead, were most inspired by and aiming for the kinds of things we loved most on YouTube, but making the most of the motion design and animation skills we all had and the journalistic institution we were a part of. When we started, most newsrooms were making work that was like cable news some others were making short, character-driven documentaries that might be the kind of thing you’d see at a film festival. Joe Posner, VP, Creative Development: It’s been such a great adventure. What has it been like to see Vox video grow over time? To celebrate, we asked VP of Creative Development Joe Posner, Senior Producer Joss Fong, Editorial Director Mona Lalwani, and Managing Producer Valerie Lapinski to explain how we built it, the impact of the Vox video program, and where we’re going. This week, the YouTube channel reached a massive milestone: We officially hit 10 million subscribers on the channel. Vox videos are now watched in over 240 countries by students, educators, and policymakers and have helped bring clarity to everyday questions and the big challenges of the day. It’s now grown to 31 talented producers, animators, and story editors, who have produced over 1,335 videos, racked up 2.6 billion views, and helped launch shows like Glad You Asked on YouTube Originals, Explained on Netflix, and Level Playing Field on HBO. When Vox launched a dedicated YouTube program seven years ago, it was a team of two, aiming to create a new type of explainer video for the internet.

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